Celebrating Female Entrepreneurs
At Rainy City we are all about celebrating women and their achievements. While we appreciate the focus that International Women’s Day brings to issues
Shopify Winter Editions 2024: What You Need to Know
If you’ve been keeping an eye on the ecommerce landscape, you’re probably already aware that Shopify Winter Editions 2024 launched last week. While so
Shopify Plus Wholesale to be Replaced by Shopify B2B
Sometime back in October 2023, Shopify announced that the Shopify Plus Wholesale Channel is being deprecated - in other words, phased out. Note: this
2024 eCommerce Holiday Calendar & Resource
Staying on top of key holidays in the eCommerce calendar is crucial for any brands on Shopify looking to connect with customers and increase conversio
Shopify vs. Magento: A Decision Making Guide
Shopify or Magento? This guide cuts through the complexity to give you the information you need to make the best decision for your business. Choosing
5 Actionable Ways Shopify Store Owners Can Use ChatGPT
Practical, useful methods for using ChatGPT to help run your ecommerce store. It’s been over a year since ChatGPT first appeared - bringing with it a
Maximising Conversions: A UGC Strategy Guide for Ecommerce Stores
Have you ever been drawn to a product because of a real-life photo shared by an actual customer? Join the club. A massive 79% of consumers say user-g
BFCM Shopify Store Guide for Increasing Sales, AOV & Checklists to prepare for the holidays
The holiday season is just around the corner, and you know what that means, right? It's time to dust off your festive spirit, hang up those twinkling
Shopify & GA4: Understanding the Basics of GA4 for Shopify Owners
A simple, friendly introduction to GA4 for Shopify store owners It’s official. The ‘sunset’ on Universal Analytics has happened and we’re well into th