Why CRO Matters for Your Shopify Store
Driving traffic to your store is only half the battle. If your store isn’t optimised, potential customers drop off before they buy. That’s where we come in.
Our expert CRO team:
✔️ Analysis your store’s performance
✔️ Identifies conversion blockers
✔️ Implements tested strategies to turn visitors into loyal customers
We take a scientific, results-driven approach to CRO, ensuring every decision is based on user behaviour and performance metrics.
Step 1 - UX Heuristic Workshop
Our UX heuristic process uses industry-standard frameworks to evaluate your site across five dimensions: Clarity, Relevance, Value, Friction, and Motivation. This thorough assessment identifies usability issues that impact conversion rates.
Step 2 - Analytics Audit & Analysis
We audit your analytics setup to ensure data accuracy and conduct in-depth analysis to understand user behavior. By reviewing top landing pages, purchase funnels, and demographic data, we uncover valuable insights into your audience.
Step 3 - Heat Map & Session Recording Analysis
By analysing heat maps and session recordings, we gain insights into on-site behaviour. This helps us identify areas of confusion, friction points, and elements that capture user attention, enabling precise optimisation.
Step 4 - Usability Studies
We conduct user testing with participants matching your target audience to identify usability issues. Observing users as they complete key tasks on your website reveals pain points and areas for improvement.
Step 5 - On-site Polls
Our on-site polls collect real-time feedback from users, providing insights into visitor hesitations and concerns. This feedback is crucial for addressing barriers to conversion at critical decision points.
Step 6 - Sales/Customer Support Interviews
Interviews with your sales and customer support teams provide deeper insights into customer interactions and common feedback. These discussions inform our research and help prioritize optimization efforts.
Why should I think about Conversion rate optimisation?
Conversion rate optimisation is crucial for several reasons:
What is a realistic conversion rate for a shopify website?
Conversion rates can vary significantly based on industry, product or service type, pricing, brand recognition, traffic sources, and user experience. Therefore, a single benchmark doesn't fit all. The focus should be on continuous improvement and tracking other relevant metrics such as revenue, profit, and average order value (AOV), as these provide a more comprehensive picture of success.
What ROI can I expect?
Our primary objective is to maximise your return on investment (ROI) by enhancing customer satisfaction. We aim to achieve an ROI of 2-4 times your investment. Our track record shows sustained ROI for clients over several years, reflecting the effectiveness of our approach.
Should CRO be a one-off project or an ongoing Initiative?
CRO should be a continuous effort. Regular optimisation allows you to stay competitive and continuously improve the user experience. Many of our clients have been refining their strategies for years, and we assist them in ongoing innovation and enhancement.
How long should you run A/B tests for?
Typically, A/B tests should be run for one to two complete business cycles. We recommend running tests in weekly increments (e.g., 7, 14, 21 days) to ensure reliable data. The duration may vary depending on the specific test and client needs. Before initiating a test, we calculate the minimum detectable effect (MDE) with a 95% confidence level to determine the required traffic and conversions for a conclusive result. We use an A/B test calculator that provides additional guidance.
Can I run more than the recommended number of tests if I have higher traffic?
Yes, you can run more tests if your site receives more traffic. However, it's important to consider how traffic is distributed across your pages. If your total traffic is high but spread across many pages, we may still recommend a conservative approach to testing to ensure that each test reaches statistical significance without interference from other tests.
How long does it take to conduct Research and Audit?
The duration of our conversion research project typically spans up to 4 weeks, depending on the scope of your project.
What Can CRO Do For Your Business
✔️ Increase conversion rates
✔️ Reduce cart abandonment and streamline checkout
✔️ Improve user experience, keeping customers engaged and retention rates high
✔️ Boost average order value (AOV) through strategic upsells and cross-sells
✔️ Deliver higher ROI across all marketing efforts
