Refining the customer experience
Working closely with the Ben Garelick design team, we developed a series of straightforward user journeys based on customer profiles. We baked these pathways into the new site – engineering an entirely custom-built Shopify site.
One of the jewels in the website’s crown is the ‘mega menu.’ This quick-search function offers users the ability to search by their requirements – such as stone shapes, metals, styles, and even designers. This process enables customers to quickly refine their searches with an approach that mirrors those insightful in-store conversations.
We added the perfect safety-net for customers that might feel a little paralyzed by choice – an easy-to-use chat function with inviting copy that allows customers to spark up a conversation with the company.
Happily Ever After
Ben Garelick wanted to share their customers’ ‘big day’ events and experiences to create a sense of community and boost retention. With this in mind, we created a Happily Ever After's section.
This blog-like addition enables customers to share their beautiful moments while providing company case studies and a ‘shop the look’ section for potential customers unsure about purchasing.
Building the in-store experience, online
When choosing a jewelry piece, the new Ben Garelick site outshines the competition. Long-form product pages perform that essential task of ‘marketing’ the product – outlining the item’s features and emphasizing the benefits of purchasing today. To help customers visualize the products, we integrated video formatting into the pages, perfectly capturing each item’s sparkling beauty.
One of our proudest achievements was the development of an online ring builder and customizer. This tool enables customers to create and tailor the perfect ring to their requirements quickly. Furthermore, we made a simple back-end template for the team to develop and amend products as they expand their portfolio in the future.
