Shopify Plus
Bionic Gym
Sales grew 108% on the first day of the promotion
After a swim in the Irish sea, Medical Doctor Louis Crowe got out, with his teeth chattering and his legs shaking in a way that he’d never noticed before. After some thought, he had an epiphany that would change the course of his life… BionicGym was founded.
Why Rainy City?
With sales dropping throughout the year, BionicGym approached us to develop a Black Friday campaign to transition perfectly from their ads to the products on the store.
When reviewing the BionicGym Shopify store we found that the store was a little dated and wasn’t optimised as well as it could be for conversions.
Project details:
- UX improvements across key website pages
- Provided marketing graphics for website and third party channels
- Site speed optimisation
The challenge
With sales greatly impacted greatly by iOS changes and needed to pick momentum back up, BionicGym approached us to develop a Black Friday campaign to transition perfectly from their ads to the products on the store.
When reviewing the BionicGym Shopify store we found that the store was a little dated and wasn’t optimised as well as it could be for conversions.
Optimised customer flow
Increased conversions through a mixture of UX and UI redesigns along with updating site assets such as banners to drive customers to key points of conversions.
Through technical CRO we were able to increase profits, resulting in reduced acquisition costs with a seamless sales funnel from their ads to the website.
Shopify Mobile Store Speed Before
During our design and development phases we payed close attention to BionicGym’s core web vitals. It was important to increase site speed and make sure that users got the best experience on all platforms.
Shopify Mobile Store Speed After
With a host of site speed optimisations such as lazyloading images and CLS updates we were able to increase mobile site speed from 21 to 69.
The results
Our series of Shopify design and development updates drove them to hit their best results on the first day of the promotion at 108%
Increased conversion rate
Increase of total orders
Increased AOV
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“We have scaled to multiple 7 figures per year since starting working together. They are super easy to communicate with and always very responsive. They are without a doubt our go to Shopify Experts.”
Alex Stark | Ogee
"*AMAZING* *Five-Stars* Neither goes far enough. So happy. Completed ahead of schedule and beyond expectations. Thank you Rainy City! I was so nervous about doing a new website. The cost. The complexity. This was compounded because we were a small but dispersed business with key players in North America, Europe, Africa and Asia.
The Rainy City team made it all so easy. Highly, HIGHLY recommended."
Wayne Dunn | Baraka Shea Butter
"We've had such a wonderful experience working with Rebecca and the team on our transition to a shiny, new Shopify website. They are so knowledgeable and really worked for hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!"
Ellie Lum| Klum House
“Rainy City took our digital presence to next level and created a clean, crisp, robust, modern (and fast) website despite the thousands of products we have in our collection. They took the time to listen & understand our needs and give us proper guidance on how best to implement them. In our first month after launch, our sales have increased significantly! Happy to recommend them to anyone looking to build or re-design an existing site. Plus, we worked with them 100% remote being in the US!”