With sales greatly impacted greatly by iOS changes and needed to pick momentum back up, BionicGym approached us to develop a Black Friday campaign to transition perfectly from their ads to the products on the store.

When reviewing the BionicGym Shopify store we found that the store was a little dated and wasn’t optimised as well as it could be for conversions.

Optimised customer flow
Increased conversions through a mixture of UX and UI redesigns along with updating site assets such as banners to drive customers to key points of conversions.

Through technical CRO we were able to increase profits, resulting in reduced acquisition costs with a seamless sales funnel from their ads to the website.

Shopify Mobile Store Speed Before
During our design and development phases we payed close attention to BionicGym’s core web vitals. It was important to increase site speed and make sure that users got the best experience on all platforms.

Shopify Mobile Store Speed After
With a host of site speed optimisations such as lazyloading images and CLS updates we were able to increase mobile site speed from 21 to 69.

Our series of Shopify design and development updates drove them to hit their best results on the first day of the promotion at 108%