To address these challenges, our team:
• Conducted strategy meetings with the Canvas Style team. 
• Performed a competitor analysis and market research to align the new design with industry best practices. 
• Developed a detailed plan of action, including brand guidelines, audience preferences, and desired CTAs.

From there, we:
• Redesigned the retail site on Shopify 2.0 with a slick, modern aesthetic and improved the user experience, particularly for mobile users.
• Implemented UX improvements, including advanced search and filtering options as well as product cross-selling and bundling features, which makes it easier for customers to find what they’re looking for.
• Built a dedicated wholesale platform with login-gated pricing, wholesale applications, and bulk ordering features.
• Optimised performance and security to ensure fast load times, especially during peak sales periods, while maintaining reliability.

We also focused on scalability, building a site that could grow with their business and handle increased inventory.

The transformation delivered outstanding results for Canvas Style:

• 35% increase in overall revenue compared to the previous period, all thanks to better UX.
• Faster, more intuitive site navigation, allowing customers to find products with ease and make quicker purchasing decisions. 
• A fresh, modern look that truly reflects the brand.
• A vastly improved mobile experience, leading to higher engagement and conversion rates.
• A scalable site, ready to support future growth needs.

Overall, by tackling their challenges head-on, we helped Canvas Style turn their ecommerce presence into something as bold and statement-making as their jewellery. Now, both their retail and wholesale customers get a shopping experience that’s as smooth as it is stylish.