Our approach to overhauling Continental’s online presence began with a review of the client’s goals, followed by a competitor analysis and client meetings. We also conducted user research to gain an understanding of their target audience’s needs. Our solutions included:

• A fresh, modern look: We created a clean, professional design that aligns with their brand’s identity and makes browsing easy.
• Improved product categorisation: We restructured the site’s layout so customers can quickly find what they need. 
• Enhanced search and inquiry features: We made it easier for customers to search for products and get in touch with the team.
• Optimised site performance: Since the site includes a large number of high-quality images, we focused on speed improvements, ensuring quick load times without compromising visual quality.
• Responsible and scalable architecture: The new site works seamlessly across all devices and browsers, ensuring a smooth experience for all users. 
• Custom CMS implementation: Now, the Continental team can update product listings and content effortlessly. 

Following the launch of their new website, Continental experienced immediate positive outcomes, including:

• Increased user engagement: Online sales saw a noticeable boost shortly after launch.
• Higher session durations: Customers are now spending more time on the site, which means they’re finding it easier to use.
• Better sales performance: With an improved browsing experience, Continental saw a positive shift in sales metrics.

Overall, they loved the transformation, particularly the clean, modern design, improved product organisation, and enhanced search and inquiry features. With an optimised website, they're now well-equipped for even greater growth in the future.