When we started working with Ecigwizard, there were a few focus points. One is the store’s conversion rate along with including appropriate features to verify a visitor’s age due to Ecigwizard being in a regulated industry.
Long form product pages
To increase customer confidence and conversions we built out long-form product pages. This helped Ecigwizard show the amazing benefits of their products and how they can help customers dramatically improve their lives and health.
Improving customer experiences
Regulated industries require extra steps for customers to purchase their products. To make this as simple as possible for Ecigwizard customers, we added a feature that redirects the user to the cart page. From the checkout page, users are only able to check out once they’ve entered their date of birth and are over the age of 18.
The logistics and rules are changing all the time so we work with Ecigwizard on a regular basis to keep on top of this and amend accordingly to the rules.
