The brief
When migrating the site over and implementing our updates, we had to ensure data integrity so iwi kept all historical analytics. This would help iwi look back on historical data and so we could evaluate the impact of our updates going forward.
Over the last three years, we have developed a strong relationship with iwi and have been helping them to optimise their Shopify store, with subscriptions growing each year.
With the expansion of our Shopify development team, we have been developing site speed audits and integrations for our clients. When reviewing iwi’s analytics, we felt that there were areas that could be improved to give users a faster experience when navigating iwi’s Shopify Plus store.
Project details:
• Increase Shopify store speed
• Improved customer flows
• Redesigned subscription promotions to increase user uptake
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