Mexicali Blues

Mexicali Blues is a chain of stores based in Maine, that sells its own line of self-branded clothing, jewellery, accessories, home decor and gifts

The brief

Mexicali Blues approached us for a review on their previous Shopify store with a full design and UX audit.

In our report, we highlighted some key areas of the site that we could help improve in terms of functionality, designing the site for how users wanted to shop and improving usability across different devices.

Project details:
• Usability
• Cross-sell functionality
• Customer Experience

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