Working alongside the in-house team, we analyzed the site’s online user journeys. We found that loyal customers continued to shop with the company, but new customers had difficulty understanding the brand identity.
Experiential Web Design
With a brand that boasts such an extensive collection, we redesigned the customer journey to look and feel like a shoppable lookbook. Typically, customers shop online by collection, occasion, or product. We integrated all three – creating an immersive experience that told Susan Shaw’s brand story while customers were shopping.
Swift & Accurate Searches
We integrated an enhanced search and filtering process, enabling existing customers (who often know exactly what they’re after) to circumnavigate the process and vastly improve checkout speeds. As each Susan Shaw design is available in multiple variants and colors, we engineered a specially-geared search filter to ensure customers could find their desired product and purchase with ease.
Shop The Look Features
For customers who purchase on impulse, we baked-in a ‘Shop the Look’ feature with quick links to product detail pages. We helped make customers’ buying choices easier with wide-angled light boxes for greater focus in the product image’s details. We also added distinctive USPs and founder notes, creating the feel of personalised messages to customers.
