The migration process focused on four key areas:

1. Strategic Planning & Discovery
Before making any changes, we conducted an in-depth discovery phase to understand what was working, what wasn’t, and how to transition seamlessly without disrupting operations. This ensured the new Shopify site would enhance the user experience while maintaining familiarity for returning customers.

2. Seamless Migration from Magento to Shopify
Migrating a store as large as Vapestore, with its thousands of SKUs was no small task. Rainy City handled the migration seamlessly, ensuring zero downtime and a smooth transition in time for its October launch.

3. Optimising for Performance & Scalability
• Speed & Usability: The new Shopify store was optimised for fast load times and an improved mobile shopping experience.
• SEO Protection: Preserved their strong search rankings by carefully managing redirects and maintaining data.
• Third-Party Integrations: Essential tools, including Orderwork, were seamlessly integrated to maintain business operations.
• Backup & Recovery with Rewind: Given the size of Vapestore and its extensive database, Rewind’s backup solution was implemented to prevent data loss and enable quick data recovery when needed. 

4. A Smooth Launch & Post-Migration Support
Before launch, we rigorously tested every element to ensure the site was stable and performing well. After launch, we provided ongoing support to make refinements and address any minor tweaks, helping Vapestore settle into its new Shopify setup with confidence.

Since launching on Shopify, Vapestore has seen some impressive improvements across the board:

Increased conversion rates: Nearly a 10% conversion rate on average since launch (a huge win for a high-volume store).

Faster site performance: Load times improved dramatically, enhancing the overall user experience, especially on mobile.

Seamless order processing: Despite the scale and complexity of the migration, sales continued without disruption. 

Greater flexibility and control: With Shopify’s intuitive interface, Vapestore can now manage and customise their store with ease.

Enhanced stability and security: Rewind’s backup solution provides a safety net, eliminating the risk of data loss and reducing time spent on manual recovery.

Overall, the migration to Shopify, led by Rainy City and supported by Rewind’s backup solutions, was a transformative step for Vapestore. This partnership has not only solved their immediate challenges but also positioned them to focus on expanding their market share and driving continued growth.