Wild Swans

Shopify UX Design Development

Bringing Scandinavian Fashion to the world, Wild Swans offers fashion, lifestyle, beauty and homeware. Inspired by the fairytale ‘The Wild Swans’ by Hans Christian Andersen. Perfectly describing the range of designers as well as the customers – Beautiful, strong gracious birds with a bit of an edge.

The brief

Previously on a generic Shopify template, Wild Swans had the vision of improving UX on the site along with conversions.

Another focus for Wild Swans was to offer the same in-store online. After a Shopify store audit and showing the Wild Swans team what we have achieved for other merchants on Shopify, they chose us to lead the project.

Project details:

• New user experience and CRO implementation

• Easy to use navigation and mega menu

• Enhanced collection page with filters