We’ve all been there—you’re midway through the year, scrambling to put together a campaign for a holiday you didn’t realise was coming up. It’s stressful, it’s chaotic, and it’s completely avoidable. 

That’s where this 2025 eCommerce Holiday Calendar comes in. It’s designed to keep you ahead of the game so you can plan campaigns that feel intentional, engaging, and perfectly timed. 

This calendar is jam-packed with inspiration and ideas to help you make the most of each month. We've also included a free, downloadable content calendar to help you turn these dates into real revenue-generating campaigns. Ready to dive in?

Click here to download your free content calendar now!

January 

January is the month of resolutions, and your audience is looking for ways to kick off the year on the right foot. This is your chance to position your brand as part of their “new year, new me” goals. Whether it’s promoting tools to help them get organised, running fitness-related campaigns, or offering limited-time deals on must-haves for a fresh start, there’s so much potential this month. 

Month Celebrations

Veganuary 

January Sales

Dry January 

1st - Start of Quarter 1

2nd - World Introvert Day

4th - World Braille Day

5th - Golden Globes 

6th - Clear of Your Desk Day 

8th - Bubble Bath Day 

14th - Dress Up Your Pet Day 

18th - World Religion Day

19th - National Popcorn Day 

20th - Blue Monday & Brew Monday & Start Date of Aquarius

21st - National Hug Day 

24th - National Compliment Day 

26th - Spouses Day

27th - Chocolate Cake Day & Holocaust Memorial Day 

28th - Data Privacy Day 

29th - Chinese New Year (Snake)

February 

February may be the shortest month, but it’s packed with opportunities. Sure, Valentine’s Day is the big event, but why not think beyond the traditional chocolates and roses? Campaigns celebrating self-love, friendships, or even Galentine’s Day can be just as effective. 

Month Celebrations 

National Heart Month 

LGBTQ History Month

Weekly Celebrations

1st - 9th National Storytelling Week 

10th - 16th National Apprenticeship Week & Student Volunteering Week 

17th - 21st February Half Term 

20th - 24th London Fashion Week 

2nd - Groundhog Day & Grammy Awards

3rd - Carrot Cake Day 

4th - World Cancer Day & Facebook’s Birthday 

9th - NFL Super Bowl & National Pizza Day 

10th - Clean Out Your Computer Day 

11th - Inventors Day & Safer Internet Day 

13th - Galentines

14th Valentine’s Day & YouTube’s Birthday

15th - Singles Awareness Day 

16th - BAFTA Awards 

17th - Random Acts of Kindness Day 

18th - Global Drink Wine Day & MOBO Awards

19th - Start Date for Pisces 

20th - Love Your Pet Day 

25th - World Spa Day 

28th - Start of Ramadan

March 

As the season shifts to spring, March is all about renewal and growth. Use this time to connect with your audience around themes of fresh starts and transformation, whether that’s a home refresh, wardrobe updates, or a new outlook on life. 

St. Patrick’s Day is also an opportunity for playful campaigns. Think themed promotions, lucky giveaways, or creative green product features. 

Monthly Celebrations

Endometriosis Awareness Month

Women’s History Month

National Nutrition Month 

Weekly Celebrations 

2nd - 8th Read an E-Book Week 

3rd - 8th National Careers Week

17th - 23rd Nuerodivisty Celebration Week 

1st - The BRIT Awards

2nd - National Old Stuff Day & The Oscars

4th - Pancake Day

6th - Oreo Cookie Day 

8th - Proofreading Day 

9th - Made in the UK Day 

10th - Pack Your Lunch Day 

12th - Plant a Flower Day 

15th - World Consumer Rights Day 

17th - St Patrick’s Day 

19th - International Clients’ Day 

20th - First Day of Spring & World Storytelling Day 

21st - Red Nose Day & Start Date for Aries & X’s Birthday 

23rd - Puppy Day 

25th - International Waffle Day 

27th - World Theatre Day 

28th - Wear a Hat Day 

30th - Clocks Go Forward & Ramadan Ends & Mother’s Day & Eid 

31st - World Backup Day

April 

Eco-friendly and sustainable messaging resonates strongly this month, especially around Earth Day.  If your brand champions sustainability, April is your time to shine.

Easter is also a major highlight, offering a chance for lots of campaigns focused on family, celebrations, and springtime treats. Think outside the box with engaging content like virtual Easter egg hunts or fun contests to spark creativity and engagement.

Monthly Celebrations 

Stress Awareness Month

1st - April Fool’s Day & Start of Quarter 2

2nd - World Autism Awareness Day 

3rd - Grand National 

4th - Walk to Work Day 

6th - Start of the Tax Year 

10th - National Siblings Day 

11th - World Parkinson's Day & National Pet Day 

13th - National Scrabble Day 

15th - World Art Day 

16th - Wear Your Pyjamas to Work Day 

18th - World Heritage Day & Good Friday 

20th - Start Date for Taurus & Easter Sunday 

21st - Easter Monday 

27th - London Marathon 

28th - World Day for Health & Safety at Work 

30th - Denim Day & Stop Food Waste Day

May 

May is a great time to start gearing up for summer, positioning your products and services as must-haves for the upcoming season. Whether it’s travel essentials, outdoor living products, or wellness offerings, there’s no shortage of possibilities to create buzz.

Monthly Celebrations 

Skin Cancer Awareness Month

Coeliac Awareness Month 

National Photography Month 

Weekly Celebrations

12th - 18th Mental Health Awareness Week 

12th - 18th Learning at Work Week

13th - 19th UN Global World Road Safety Week 

1st - World Password Day 

4th - Star Wars Day 

5th - Early May Bank Holiday & Met Gala 

6th - World Asthma Day 

8th - World Red Cross Day & VE Day (End of WWII) 

9th - National Lost Sock Day 

10th - World Fair Trade Day 

13th - World Cocktail Day 

15th - International Day of Families 

16th - Freelance Heroes Day 

17th - FA Cup Final & Eurovision Song Contest

18th - World Baking Day & Women’s FA Cup Final 

20th - World Bee Day 

21st - International Tea Day & Start Date for Gemini & UEFA Europa League Final 

22nd - World Goth Day 

24th - UEFA Women’s Champion’s League Final 

25th - World Thyroid Day 

26th - Spring Bank Holiday 

27th - National Sunscreen Day & World Marketing Day 

31st - Web Designer Day & UEFA Champion’s League Final

June 

With summer in full swing, June is perfect for fun and laid-back campaigns that embrace the season. Pride Month is a key opportunity to celebrate diversity and inclusion just make sure your efforts are genuine and aligned with your brand’s values.

Father’s Day also presents opportunities for creative gift guides or playful “dad humour”.

Monthly Celebrations 

Pride Month 

Weekly Celebrations 

17th - 21st Royal Ascot 

23rd - 27th Small Charity Week 

1st - Olive Day & Say Something Nice Day 

2nd - Leave the Office Early Day 

3rd - World Cider Day 

5th - World Environment Day & Consultants Day 

6th - National Fish & Chips Day 

8th - National Best Friends Day 

13th - Friday the 13th 

14th - World Gin Day & Freelancer Day 

15th - Father’s Day 

16th - World Refill Day & Cannes Lions International Festival of Creativity 

17th - Plastic Free Beauty Day 

18th - International Picnic Day 

20th - World Productivity Day & Bring Your Dog to Work Day 

21st - Start Date for Cancer & National Selfie Day & Flexible Working Day 

24th - International Day of Women in Diplomacy

25th - Halfway to Christmas & National Writing Day 

26th - National Beauticians Day 

27th - Micro, Small, and Medium-Sized Enterprises Day 

28th - International Body Piercing Day 

30th - World Social Media Day & Wimbledon Starts

July 

Summer vibes are strong in July, and it’s the perfect time to focus on leisure, travel, and outdoor activities. Create content that encourages your audience to embrace the season, whether it’s holiday planning, BBQ inspiration, or beach day essentials.

Monthly Celebrations 

Plastic Free July 

National Picnic Month 

1st - Cycle to Work Day & Second Half of the Year Day & Start of Q3 

3rd - International Plastic Bag Free Day 

4th - US Independence Day & Formula 1 British Grand Prix

5th - Start of Tour de France & Independents’ Day UK 

7th - World Chocolate Day 

8th - Be a Kid Again Day 

9th - Fashion Day 

10th - Kitten Day 

12th - Wimbledon Ladies’ Final 

13th - Wimbledon Mens’ Final 

15th - National Give Something Away Day 

17th - World Emoji Day & Tattoo Day 

20th - International Chess Day 

21st - National Junk Food Day 

23rd - Start of Leo 

24th - International Self Care Day 

25th - National Cheese and Wine Day 

27th - Final Stage of The Tour de France

28th - International Blog Day 

30th - International Day of Friendship 

31st - National Intern Day

August 

As summer winds down, August marks a shift back to routine, but it’s not too late to capitalise on holiday or summer-themed campaigns. Back-to-school season also kicks off here, which is a great opportunity for campaigns focused on getting organised.

Monthly Celebrations 

Psoriasis Awareness Month

Weekly Celebrations 

1st - 7th World Breastfeeding Week 

1st - International Beer Day 

3rd - National Sisters’ Day 

4th - International White Wine Day 

5th - Blogger Day & Instagram Reels Birthday 

8th - International Cat Day 

9th - World Book Lovers’ Day 

10th - Vlogging Day 

11th - National Sons and Daughters Day 

14th - Financial Awareness Day 

15th - Relaxation Day 

21st - A Level Results & World Entrepreneurs Day  

22nd - World Plant Milk Day 

23rd - Hashtag Day & Start Date for Virgo 

25th - Summer Bank Holiday 

26th - Women’s Equality Day 

28th - GCSE Results 

31st - National Cinema Day

September 

As autumn approaches, this is also a good time to lay the groundwork for Halloween and Q4 planning—think cosy themes, autumnal colour palettes, and sneak previews of upcoming seasonal launches.

Monthly Celebrations 

Self Care September

Weekly Celebrations 

9th - 16th National Eczema Week 

11th - 16th London Fashion Week 

14th - 20th Recycle Awareness Week 

15th - 19th National Coding Week 

1st - Back to School

4th - World Sexual Health Day 

5th - International Day of Charity 

6th - World Beard Day & National Read a Book Day & Food Bank Day 

8th - Stand Up to Cancer Day 

9th - MTV VMAs

11th - Anniversary of 9/11 Terrorist Attack 

13th - Roald Dahl Day 

15th - World Afro Day 

16th - 100 Days to Christmas 

17th - National Fitness Day 

18th - International Equal Pay Day 

19th - Youth Mental Health Day 

22nd - 100 Days Left in the Year 

23rd - Start Date for Libra 

26th - World’s Biggest Coffee Morning 

27th - National Hunting and Fishing Day & Google’s Birthday 

28th - Ask a Stupid Question Day & Ironman Wales 

30th - International Podcast Day

October 

With spooky season in full swing, October brings endless opportunities for fun, creative campaigns. Halloween is a must. Whether it’s themed promotions, costume contests, or ghostly giveaways, this month is perfect for engaging your audience in playful ways.

Additionally, autumn vibes are everywhere—think cosy, warm aesthetics tied to products or services that embrace the season.

Monthly Celebrations 

Breast Cancer Awareness Month 

Black History Month 

Menopause Awareness Month 

Cyber Security Awareness Month 

Weekly Celebrations 

6th - 12th Libraries Week 

12th - 18th OCD Awareness Week 

14th - 20th National Baking Week 

27th October - 1st November Autumn Half-Term Holiday 

1st - International Coffee Day & Start of Q4 & Start of 2026 Planning 

2nd - National Poetry Day 

4th - No Disposable Cup Day 

5th - National Be Nice Day 

6th - Instagram’s Birthday & Inbox Zero Day

8th - World Dyslexia Awareness Day

9th - World Post Day 

10th - World Mental Health Day 

11th - National Coming Out Day 

12th - International Crochet Day

15th - World Students Day 

16th - World Values Day 

17th - Spreadsheet Day 

18th - Wear It Pink & Menopause Awareness Day 

20th - World Statistics Day 

23rd - Start Date for Scorpio 

26th - Clocks Go Back & Pumpkin Day 

29th - World Online Networking Day 

31st - Halloween & World Savings Day

November 

November is all about gearing up for the holiday rush. Black Friday and Cyber Monday dominate the e-commerce space, so now’s the time to prep your audience with sneak peeks and early-bird deals. Make sure your messaging stands out, offering value, not just discounts.

Monthly Celebrations 

Movember Prostate Cancer Awareness Campaign 

World Vegan Month 

Weekly Celebrations 

12th - 18th Transgender Awareness Week 

17th - 23rd Global Entrepreneurship Week 

17th - 23rd Love Your High Street Week 

1st - National Authors Day 

2nd - Day of the Dead 

3rd - Smart Home Day 

5th - Love Your Red Hair Day & Bonfire Night 

6th - International Project Management Day 

9th - World Adoption Day & Remembrance Sunday & MTV Music Awards Europe 

11th - Odd Socks Day 

14th - King Charles III Birthday & Family Pyjamas Day 

20th - Social Enterprise Day 

21st - BBC Children in Need

22nd - Start Date for Sagittarius

23rd - National Espresso Day 

24th - Celebrate Your Unique Talent Day 

26th - World Sustainable Transport Day 

27th - Thanksgiving 

28th - Black Friday

December 

And here we are—the grand finale! December is the height of holiday cheer, and your marketing can follow suit with festive, feel-good campaigns. Focus on gifting, last-minute shopping, and anything that spreads joy during this busy season.

After Christmas, Boxing Day and end-of-year sales take centre stage, offering a chance to clear inventory and celebrate the close of another year. It’s also a great time to thank your audience, reflect on the year’s journey, and offer inspiration for 2026.

Monthly Celebrations 

Universal Human Rights Month 

Weekly Celebrations 

1st - 5th UK Charity Week 

1st - Elf on the Shelf Returns 

2nd - English Breakfast Day & Giving Tuesday 

3rd - Make a Gift Day 

4th - Santa’s List Day 

5th - International Volunteers Day 

6th - Small Business Saturday 

9th - Christmas Card Day 

10th - Nobel Prize 

11th - Christmas Jumper Day 

13th - 12 Days of Christmas 

14th - Free Shipping Day 

15th - 10 Days to Christmas 

20th - Go Caroling Day 

23rd - Christmas Movie Marathon Day 

24th - Christmas Eve 

25th - Christmas Day 

26th - Boxing Day 

31st - New Year’s Eve