Christmas has come early as Shopify is back with another round of Editions.

The latest Shopify Editions Winter ‘25 release brings over 150 updates to the platform, focusing on performance optimisation and enhanced user experience. While it’s been dubbed “The Boring Edition,” these updates are anything but boring for merchants looking to streamline their operations and boost sales. 

Let’s dive into the most impactful features and what they mean for your business.

 

Customer Account Extensions: Putting Power in Your Customers’ Hands

Simplify customer engagement and boost personalisation—without writing a single line of code. Personalise customer accounts using apps to add powerful functionalities like order management, returns, subscriptions, and more. 

What this means for you: 

• Easier integration of features like loyalty programmes and returns management. 
• Reduced customer service workload as shoppers can self-serve more effectively. 
• Higher customer satisfaction through streamlined account management. 
• Stronger brand consistency across all customer touchpoints.

Explore the Apps Here.

Enhanced Checkout Customisation: Your Brand, Your Way

The checkout experience just got a major upgrade with the free Checkout Blocks app. Now you can customise not just the checkout itself, but also the “Thank You” and “Order Status” pages—all through a user-friendly interface. 

What this means for you:

• Better opportunity to reinforce your brand message at crucial touchpoints.
• Ability to add, remove, or rearrange elements like social proof and promotional offers during checkout.  
• Improved post-purchase communication through customised order status pages. 
• No code or technical expertise required for implementing these changes.

Learn How to Customise Your Checkout Experience Here. 

Organisation Tools for All Plans: Scale with Confidence

Managing multiple stores or team members just became significantly easier with Organizations and Role-Based Access Control (RBAC) now available across all Shopify plans. This is a gamechanger for growing businesses. 

What this means for you:

• Simplified multi-store management from a single dashboard.
• More efficient team management with predefined roles and permissions.
• Reduced risk or security issues through proper access control. 
• Easier scaling as your business grows.

Improved Bundle Reporting: Data-Driven Selling

The new bundle reporting features give you unprecedented insight into how your product bundles perform. With detailed analytics on bundle performance, you can make informed decisions about your product offerings. 

What this means for you: 

• Clear visibility into which bundles drive the most revenue. 
• Better understanding of individual product performance within bundles. 
• Ability to compare bundled vs. individual product sales.
• Data-backed decisions for future strategies.

Learn More About the Bundles Report Here. 

Shopify Markets: Global Expansion Made Simple

The upcoming Shopify Markets hub promises to revolutionise how merchants approach market expansion. Whether you’re looking to explore B2B, international markets, or retail locations, this centralised hub will make expansion more manageable than ever. 

What this means for you:

• Easier management of multiple market presences.
• Customised experiences for different customer segments.
• Simplified international expansion.
• Better control over market-specific product catalogues and pricing.

Faster Cart and Checkout: Speed Equals Sales

With cart loading speeds improved by 50% and enhanced checkout animations, your customers will enjoy a smoother purchasing experience than ever before. 

What this means for you:

• Reduced cart abandonment rates. 
• Improved conversion rates. 
• Better customer experience, especially on mobile devices. 
• Competitive advantage through faster performance.

Ready to Make the Most of These Updates?

While these updates are powerful on their own, implementing them strategically can transform your Shopify store’s performance. At Rainy City, we specialise in helping merchants leverage these features to their full potential. 

Want to ensure you’re maximising these new features for your store? Book a free consultation with our Shopify experts. 

Book Your Free Consultation.