In today’s digital landscape, data privacy compliance and marketing growth often seem to be at odds. But why is this tension growing?
Consumers are more concerned than ever about how their data is used. Where consumers once passively shared their personal information, they’re now increasingly conscious of—and concerned about—how their data is collected, stored, and used by companies. This awakening can be traced to several high-profile incidents that have shaped public consciousness. The Cambridge Analytica Scandal, which exposed how personal data could be harvested and exploited for political manipulation, served as a turning point. Such revelations have sparked a broader conversation about data privacy and digital rights, leading to more privacy-conscious consumer behaviour.
Today’s consumers are actively managing their digital footprint by opting out of data collection, disabling third-party cookies, and being selective about marketing consent. This heightened awareness presents a huge challenge for businesses: How do you grow your marketing reach while respecting and protecting consumer privacy?
This is where our trusted partner Dataships is changing the relationships between compliance and growth, turning marketing consent rate (MCR) into a powerful driver of business growth. Let’s explore how they’re helping brands unlock new revenue streams while maintaining ironclad compliance with global privacy concerns.
Pioneering “Growth Through Compliance
What began as a pure compliance tool has evolved into something far better. Co-founders Ryan McErlane and Michael Storan had the game-changing realisation: “data privacy isn’t just a regulatory burden—it’s a revenue opportunity.” This insight led them to create an entirely new market category: “growth through compliance.”
Their innovative approach helps brands dynamically collect marketing consent across email and SMS channels, ensuring compliance with regional privacy laws while simultaneously driving list growth and boosting revenue. It’s compliance reimagined for the growth-minded business.
How Does Dataships Drive Growth While Maintaining Compliance?
Dataships’ solution stands out through its intelligent, context-aware approach to consent collection. Their checkout widget automatically adapts to each customer’s location and the applicable privacy laws, presenting optimised consent language that maximises opt-ins while maintaining strict compliance.
Their tool offers several key benefits:
Regional Compliance: Automatic adjustment to local regulations like GDPR in Europe or CCPA in the US.
Strategic Timing: Consent collection at the point of sale, when customer engagement is highest.
Global Scalability: Seamless expansion into new markets without compliance concerns.
Real Results: How Brands Are Winning With Dataships
The impact of Dataships’ approach speaks for itself. They’ve worked with several leading brands, including Sculpted by Aimee, The Essence Vault, and VITHIT Drinks. One client reported a remarkable transformation in their marketing capabilities: “Dataships has led to a significant uplift in our conversion of marketing opt-ins at the checkout. This has resulted in more customers in our Klaviyo receiving our campaigns and ultimately additional revenue.”
The results included:
- Over 16,000 new unlocked contacts
- 49x return on investment
- Substantial growth in marketing reach and revenue
A Partnership Built on Shared Values
At Rainy City, we’re proud to partner with Dataships. Our collaboration stems from a natural alignment in both our service offerings and the clients we serve. Together, we’re helping brands navigate the complexities of e-commerce growth while maintaining the highest standards of data privacy compliance.
“We chose to partner with Rainy City because of their collaborative, partner-centric approach and their commitment to learning and innovation,” says Dataships. “Their excellent services have consistently delivered results for clients, and their well-attended events bring together the best mind in e-commerce.”
How Can I Get Started With Dataships?
For brands looking to optimise their consent collection and accelerate list growth, getting started with Dataships is straightforward:
- Install the app from the Shopify App Store (takes just a couple of minutes)
- Take advantage of their 14-day free trial
- Receive comprehensive support, including onboarding calls and metric evaluation
Looking Ahead
As the e-commerce industry continues to evolve, the challenge of maintaining compliance while scaling personalised marketing strategies globally remains paramount. Dataships is at the forefront of addressing this challenge, providing tools that streamline compliance and enable brands to focus on creating engaging, personalised experiences that drive customer retention.
Take the Next Step
Want to transform your approach to marketing consent? Go follow Dataships on LinkedIn, then visit their website to book a free demo.
Interested in partnering with Rainy City? Let’s do it.
