The original Baraka site was very heavy on content and information, as a mission-led brand, they put a great focus on their brand values, history and goals.
Baraka is a community-led project selling natural and organic shea butter from Ghana, every product purchased from Baraka helps the women and communities that make it.
Creating a better customer experience
WorkingWhen creating Baraka’s new store on Shopify, we had a lot of content to work with so it was important that we didn’t lose any of it and that we presented it in a way that told the Baraka story. We utilized landing pages to help split the content out, along with tabs to create a better visitor experience.
Your favourite products wherever you live
As Baraka have customers all over the world, we implemented GEO IP detection to make it easier for customers to shop wherever they live, utilising Shopify Plus and checkouts we were able to create a seamless transition for users across the globe.
Streamlined content layout
Our design and development work created a premium user experience that highlighted the Baraka story throughout the site. Utilising long form product pages and integrated videos to show how products work and what impact they have on local communities.
