Transiting Data & Personalisation

Setting up with Orderwise, Rainy City created a fully automated product and stock app. Darts Corner wanted to manage product stock and building of products from within the PIM software, the app looks for changes created within the hour and feeds the data automatically from Shopify Plus to Orderwise.

We also created an advanced solution for the personalisation of their products. On their previous website, personalisation was not managed on the product page level, this caused a drop off on the product level from customers due to a disruptive user experience. We created a bespoke piece of functionality to allow customers to add personalisation to their order from the product level, this manages the stock levels effectively and has complimented the increase of conversion rates. 

Creating an Enhanced User Experience
The new Darts Corner website offers a user focussed experience to their target demographic, in turn the design and development that Rainy City did will be set to allow Darts Corner to relaunch their online presence for the brand with a site that is clean, modern and has a great user experience and journey to speak to all their customers across the globe. Rainy City created a bespoke design based on a custom Shopify 2.0 template. We worked closely with the team at Darts Corner to carefully plan and execute all elements of the site to ensure branding, functionality and UX remain at the forefront of what we do. 

The launch of the site incorporated a number of pieces of functionality, such as an enhanced slide out cart, site speed optimisation and building out the personalisation upsell into a custom built solution. Since the launch of the new site, Darts Corner's conversion rate has increased by 200%, their average order value by 24% and their online sessions by 843%.

Accelerating Growth
Following the initial expanse in sales, Darts Corner are continuing to work with Rainy City for advice on further optimization and how to keep sales skyrocketing. To create a truly authentic shopping experience, we utilised all of Shopify Plus's features to give their customers the best experience.

Our design and development work, combined with a targeted user experience strategy, created a dramatic increase in both sales and conversion rates for Darts Corner. The brand is on track to have their best BFCM and Christmas sales yet.