To tackle these issues, we took a step-by-step approach:

• Website redesign: We gave their core pages a fresh new look with UX and improved functionality in mind.
• Shopify 2.0 migration: We upgraded their site to be fully compatible with Shopify 2.0, ensuring improved performance.
• Performance optimisation: Since the old code was causing major slowdowns, we rebuilt key pages from scratch for better speed and stability.
• Ongoing optimisation: Through our retainer model, we’ve continued to refine and optimise their site to keep things running smoothly. 

Since working with us, Fushi Wellbeing has seen some great improvements:

• Their average conversion rate jumped to 4.48% over the past 6 months, up from just 1.2% before our optimisations.
• Clickthrough rates to product pages have increased, and collection pages now have a much healthier bounce rate. 
• Heatmaps show that customers are spending more time on the site and interacting with key elements more than before.
• With a fast, more reliable website and Shopify 2.0 functionality, Fushi is now in a great position to scale.

Overall, by updating their website and making these key improvements, we’ve helped Fushi Wellbeing create a smoother and more enjoyable shopping experience. As we continue to refine and test new approaches in 2025, we look forward to driving even more success for Fushi.