More Than Skin Deep
Working with the Ogee team, we looked at the purchasing habits of beauty and skincare customers. With almost 80% accessing the site via mobile, we created quick-purchase roadmaps – shortening the journey from homepage to purchase. With Ogee’s focus on 100% organic ingredients, we made sure the USP was weaved through the front pages.
Creating a Stunning Experience
At first glance, the current Ogee site worked well, but we saw how a product page redesign could make for a better shopping experience and boost conversion rates.
In physical retailers, the customer advice given by skincare experts is paramount to guide purchases. Working with Ogee, we created long-form product pages that reflected these relationships. By concisely defining the ingredients and how they benefit the reader alongside ‘how to apply’ guides, we helped persuade purchases.
Accelerating Growth
Following the initial flourish in sales, Ogee came back to us looking for advice on further optimization and how to keep sales skyrocketing. To create a truly authentic shopping experience, we redesigned using Shopify Plus.
The Finishing Touches
Our design and development work, combined with a targeted user experience strategy, created a dramatic increase in both sales and conversion rates for Ogee. The brand has now been featured in the bestsellers list from Marie Clare to Vogue.
