Full Shopify Website Redesign
Our primary focus was to improve the user journey and make the overall shopping experience more enjoyable and easier for their customers.
We started the project with a full UX audit of their current Shopify store to identify areas for growth. Our Boat House was using the original version of Shopify, which lacks some of the features and flexibility that Shopify 2.0 offers, making it harder for them to create a unique shopping experience for their customers.
To ensure growth and future scalability, we migrated them to Shopify 2.0 and bespoke theme templates were created which allowed for more customisation of the interface and gave the client more flexibility in managing their website, thus creating a unique and enjoyable shopping experience for their customers.
SEO and Performance
Our Boat House has a high SEO score and a lot of the traffic to their Shopify store is referred by SEO traffic. During our rebuild and redesign, it was crucial that we were able to maintain and later build upon their SEO. Throughout our redesign process, we worked with our internal SEO team to ensure content was redirected to the correct pages and that no SEO value was lost.
We were successful in maintaining their SEO scoring while ensuring performance improved, including core web vitals. This helped Our Boat House to maintain their online visibility and attract more organic traffic to their website.
Upselling and Collection Filters
We also focused on improving the upselling ability of the website by partnering with Rebuy. Leveraging their intelligent AI-driven product recommendations across every stage of the user journey ultimately allowed for more effective upselling and improved AOV by 25% since launch.
We also worked on improving their collection filters, which significantly enhanced the user experience and made it easier for customers to find the products they were looking for.
