Sparkle in Pink

Shopify Plus UX Design Development

Not like most other boutiques around, Sparkle in Pink designs their clothing so they are original and focus on selling only the trendiest and highest quality items. They're on a mission to create unique children's wear and put a smile on their faces.

To stay competitive and cater to their mobile-centric audience, they sought to enhance their traditional web-based storefront with a mobile application.

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15% Increased conversion rate

19% Increase of total orders

16% Increased AOV

The brief

We worked with Sparkle In Pink to not only optimise their back end code for increased site speed, taking them from a score of 7 to an average of around 65, but also to transition their business model to a mobile-centric platform.

Our full website audit, led by our lead UX & UI designer Sarah, identified how we could increase conversion through a number of optimisations. 

Project details:
• New UX flows
• Design & Graphics
• Desktop & Mobile experience
• React Native mobile application development

Their Shopify store had been running very slow. When reviewing the website data and seeing the user flow, we found certain sticking points throughout the store that were stopping users from converting.

They also needed to offer a more mobile-centric shopping experience to meet consumer preferences. Our challenge was to develop a mobile app that not only reflected the website's capabilities but also provided enhanced features for mobile users. This had to be done while ensuring seamless integration with the Shopify store to avoid any potential data mismatch or user experience discontinuities. 

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"Working with Rainy City has been amazing! They are very responsive and timely at getting things done. We have been around for 10 years and have worked with many developers over the years, and have had problem after problem with every company we've worked with. We finally found a dev team we can rely on, and it has been a game changer for our company! 10/10 recommend this team to anyone with Shopify theme development needs."

Braden Larsen
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